I have always felt that there is something very smooth and sophisticated about having a drink and taking a moment to unwind and catch up on a days worth of activity. While Cocktail Hour was never part of my family’s routine growing up I have always been a fan of the three martini lunch and the idea of indulging in a cocktail before dinner, and it will come as no surprise to anyone who knows me or my children that one of my favorite parenting books has always been “The Three Martini Playdate.” Christie Mellor is a genius when she points out that “lemonade provides refreshment for those too young to appreciate distilled spirits, and the simple addition of a fine vodka creates an easily made and remarkably tasty beverage for an exhausted and grateful grown-up.”

Today, I drive waiters and waitresses (and occasionally those same children) crazy as I insist we sit and wait for our drinks before ordering our meals. ‘No–I’m definitely not ready to order yet. I want to have a drink well in hand before my dinner starts to arrive.’ By design, cocktails are meant to be lingered over, to be enjoyed and so what better time is there than Cocktail Hour to sit back, relax, and reflect on the day.

I know what you’re thinking–how does one so easily transition from a quiet dreamer to a cocktail savant? It wasn’t easy. As newlyweds in the ‘80’s, cocktails weren’t as popular with our generation, and Bill and I were just learning to enjoy wines by the bottle instead of the box; most of the cocktails we had enjoyed had been purple and served from a large garbage can stirred with a paddle. Imagine my shock and delight when he came home from work one day with a brown bag. “What’s that?” I innocently asked. “Whiskey and Vermouth–tonight we start learning how to drink Manhattans.” And so the journey began. I hate to brag, but I think over the last 30 years we have perfected the art.

To those who are foolish enough to follow my personal Facebook page, I am notorious for my sunset cocktail photos on the beach. While it may be possible to enjoy a sunset without a drink in hand I’m not sure I ever want to experience it. When on vacation, it has become a daily game for Bill and me to find the perfect daily cocktail–something that is capable of capturing both the spirit of the day and the gorgeous backdrop of the setting sun.

About 5 years ago travelling throughout Northern Italy–specifically Venice, Bossano di Grappa and Trieste–we started noticing everyone drinking a beautiful orange drink. Even as a self proclaimed Cocktail Aficionado, the olive in the bottom confused me–I couldn’t for the life of me figure out what orange liquor could be paired with an olive. I took one for the team, and so began our introduction to the Aperol Spritz: the 3-2-1 of drinks. 3 parts prosecco, 2 parts Aperol and 1 part sparking water, served over ice with a bitter green olive. Now seen throughout Italy–more typically with an orange slice than the olive–you will find Aperol Spritz served winter, summer, spring and fall. It’s the perfect drink for any season and every occasion–not too light and certainly not to intense. A very drinkable cocktail any time of day.

And cocktails are back. Small craft distilleries are springing up around the city, around the country and around the world. And this time the focus is on creating the perfect sip with fresh squeezed juices and herbs, tonics without high fructose corn syrup. Creating sprits with different approaches and different flavors. Now more than ever is the time to experiment with cocktails.

At Via Umbria our commitment is to: All things Italian. All things artisanal. All things local. Our cocktail program is a perfect reflection of the three. Come rediscover the art of cocktail hour with us. Join us daily for Spritz O’Clock (5-7pm in our Cafe) and spend Saturdays discovering your new favorite cocktail or glass of wine. Pair that with our new menu of Spritz O’Clock Snacks and street foods and it’s the perfect way to relax, unwind, and enjoy an hour or two.

For us, Via Umbria is not just a store, it’s our story and we want you to be a part of it. Come on in and Discover Spritz O’clock with us. Savor a drink or two with us. Share the news with friends and family.

Ciao!
Suzy